The SUV segment is witnessing tremendous growth in India. Attractive designs, feature-loaded cabins, higher ground clearance for broken roads, and butch road presence are some of the reasons behind the surging popularity of SUVs. Mahindra & Mahindra, with its strong SUV heritage, currently has three of the hottest-selling SUV models in its portfolio – the XUV700, Thar, and Scorpio N. Owing to the high demand from customers, these vehicles command waiting periods ranging from 3 months to as long as 16 months!
Mahindra XUV700: Up to 9 Months Waiting
The XUV700, launched in 2021, is Mahindra’s new flagship SUV. With its aggressive styling, premium interiors, potent engine options and generous features, the XUV700 has struck a chord with Indian SUV buyers.
Pricing and positioning
The XUV700 is a midsize SUV priced from Rs 14.03 lakhs to Rs 26.57 lakhs (ex-showroom). It competes primarily with 5/7-seater SUVs like Tata Safari, MG Hector Plus, Hyundai Alcazar and Skoda Kodiaq.
Mahindra Thar: 15-16 Months Waiting Period
The new 2nd generation Thar went on sale in 2020. With its iconic retro design, unrivaled off-roadability and modern creature comforts, the SUV has become a hot seller, with waiting times extending to 15-16 months.
Pricing and positioning
The new Thar is priced from Rs 10.98 lakhs to Rs 16.94 lakhs (ex-showroom). It fills the slot of an affordable compact off-road SUV, similar to Force Gurkha.
Mahindra Scorpio N: Up to 11 Months Waiting Period
The “Big Daddy of SUVs”, the all-new 3rd generation Scorpio N, is the latest addition to Mahindra’s SUV portfolio. Launched in 2022, the SUV has received a strong response, with bookings exceeding 1 lakh units, resulting in waiting periods of up to 11 months.
Pricing and positioning
The Scorpio N is positioned as an affordable 7-seater midsize SUV with prices ranging from Rs 13.26 lakhs to Rs 24.54 lakhs (ex-showroom). It rivals the MG Hector, Tata Harrier and Kia Seltos.
(With inputs from agencies)
