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Elvie is an acquired company based in London (United Kingdom), founded in 2013 by Alexander Asseily, Tania Aube, Jasmine Boler and Jean-David Aube. It operates as an Internet first brand offering wearable breast pumps. Elvie has raised $158M in funding from investors like IPGL, Octopus Ventures and BGF, with last known valuation of £15.9M. The company has 3 active competitors, including 1 that has exited. Its top competitors include companies like MilkStripUK, Fraupow and Cibus Health.
Company Details
Internet first brand offering wearable breast pumps. The portable wearable breast pump is worn inside a nursing bra for allowing women to pump milk, anywhere and anytime. The device is compatible with both Android and iOS devices and allows users to monitor milk volume in real-time, track pumping history for each breast and control the pump remotely.
- Website
- www.elvie.com/en-us
- Social
- Email ID
- *****@elvie.com, *****@elvie.com
- Phone Number
- +44 **********
- Part Of
- chiaro.co.uk
Key Metrics
Founded Year
2013
Location
London, United Kingdom
Stage
Acquired
Total Funding
$158M in 5 rounds
Latest Funding Round
Last Known Valuation
£15.9M as on Sep 15, 2023
Ranked
1st among 3 active competitors
Annual Revenue
£77.8M as on Dec 31, 2022
Employee Count
243 as on Dec 31, 2022
Exit Details
Acquired by Willow (Mar 28, 2025)
Legal entities associated with Elvie
Elvie is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Jul 22, 2020 | $96.3M (as on Dec 31, 2022) | - | - | |
Apr 23, 2013 | $89.1M (as on Dec 31, 2021) | 243 (as on Dec 31, 2022) |
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Elvie's acquisition details
Elvie got acquired by Willow on Mar 28, 2025.
Click here to take a look at Elvie's acquisition in detail
Elvie's funding and investors
Filter this listElvie has raised a total funding of $158M over 5 rounds. Its first funding round was on Mar 22, 2017.
Elvie has 18 institutional investors including IPGL, Octopus Ventures and BGF. Lars Rasmussen and 8 others are Angel Investors in Elvie.
Here is the list of recent funding rounds of Elvie:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Apr 26, 2024 | $12M | Series C | 2736242 | 8812987 | - |
Sep 07, 2021 | $17.6M | Series C | 6590713 | 9086202 | |
Jul 27, 2021 | $80M | Series C | 8008716 | 3119951 |
Access funding benchmarks and valuations. Sign up today!View details of Elvie's funding rounds and investors
Elvie's founders and board of directors
Founder? Claim ProfileHere are the details of Elvie's key team members:
- Alexander Asseily: Co-Founder of Elvie and founder of 9 other companies, including Zulu Group, Zulu Ecosystems and Elvie. They are also an angel investor in 4 startups and serve on the boards of 2 companies.Contact Info: 1 email address
- Tania Aube: Co-Founder & CEO of Elvie and founder of 1 other company. They serve on the board of 1 company.
- Jasmine Boler: Co-Founder of Elvie.
- Jean-David Aube: Co-Founder of Elvie.
Elvie's Board of Directors
Elvie's board has 4 active members. Alexander Asseily, Tania Aube and Simon King are part of team and Samantha Wren is independent board member.Here is the list of Elvie's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 7m | |
Team | - | Current | 12y 1m | |
Investor | Octopus Ventures | Current | 8y 6m | |
{bdkklv | Investor | - | Past | 5y 3m |
Independent board member | - | Current | 6y 2m | |
uztgktz | Independent board member | - | Past | 8y 1m |
View details of Elvie's Founder profiles and Board Members
Elvie's employee count trend
Elvie has 243 employees as of Dec 22. The total employee count is 9.0% more than what it was in Dec 21. Here is Elvie's employee count trend over the years:Uncover Elvie's growth story! Sign up today!Access Tracxn on any website
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Elvie's Competitors and alternates
Top competitors of Elvie include MilkStripUK, Fraupow and Cibus Health. Here is the list of Top 10 competitors of Elvie, ranked by Tracxn score:
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Overall Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Elvie 2013, London (United Kingdom), Acquired | Internet first brand offering wearable breast pumps | $158M | 75/100 | |
2nd | MilkStripUK 2017, Leeds (United Kingdom), Unfunded | Developer of diagnostic test kits for breast milk | - | - | 18/100 |
3rd | Fraupow 2020, London (United Kingdom), Unfunded | Internet first brand offering breast pumps for mothers | - | - | 18/100 |
4th | Cibus Health 2012, Oxford (United Kingdom), Deadpooled | Provider of smart bottles for monitoring baby feeding quality | - | - | 9/100 |
5th | Bristol Stool Chart 2010, Lanark (United Kingdom), Deadpooled | Provider of mobile app to manage bowel movements | - | - | 9/100 |
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Elvie's Investments and acquisitions
Elvie has made no investments or acquisitions yet.
Reports related to Elvie
Here is the latest report on Elvie's sector:
News related to Elvie
Filter this listMedia has covered Elvie for a total of 8 events in the last 1 year, 6 of them have been about company updates.
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Willow Acquires Elvie: Femtech Leaders Join Forces to Transform Maternal HealthFemtech Insider•Mar 28, 2025•Willow, Elvie
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Innovative Women's Health Brand Elvie Launches Smart All-in-one Sleeping And Soothing ProductPR Newswire•Jan 06, 2025•Elvie
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Elvie’s newest product is a smart baby bouncer that transforms into a bassinetEngadget•Jan 06, 2025•Elvie
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Elvie Expands into Digital Health with New Pelvic Floor Training AppFemtech Insider•Jun 19, 2024•Elvie
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UK-based Femtech Company Elvie Adds £9.6M in FundingFemtech Insider•Apr 26, 2024•Elvie, BlackRock, Octopus Ventures, BGF
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Fem-tech brand, Elvie, builds DTC performance with WunderkindDirect Commerce Association (DCA)•Dec 15, 2023•Wunderkind, Elvie
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