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Formative is an acquired company based in Santa Monica (United States), founded in 2000 by Daniel Cornell, Kevin McFarland and Craig Jones. It operates as an Online platform offering real-time instruction tools for educators. Formative has raised $70M in funding from Summit Partners. The company has 628 active competitors, including 68 funded and 45 that have exited. Its top competitors include companies like Renaissance, TagHive and Learnosity.
Company Details
Online platform offering real-time instruction tools for educators. It allows teachers to create, edit, preview, and assign assessments, providing actionable data to enhance teaching and learning. It supports collaboration among educators, allowing them to share assessments, make real-time edits, and sync rosters.
- Website
- www.formative.com/
- Social
- Email ID
- *****@formative.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2000
Location
Santa Monica, United States
Stage
Acquired
Total Funding
$70M in 1 round
Latest Funding Round
Investors
Ranked
1st among 628 active competitors
Similar Companies
Exit Details
Acquired by Newsela (Jun 28, 2023)
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Formative's acquisition details
Formative got acquired by Newsela on Jun 28, 2023.
Click here to take a look at Formative's acquisition in detail
Formative's funding and investors
Formative has raised a total funding of $70M over 1 round. Its latest funding round was a Series A round on Jun 15, 2021 for $70M. 5 investors participated in its latest round, lead by Summit Partners.
Formative has 5 institutional investors including Summit Partners, Emerson Collective and MaC Venture Capital.
Here is the list of recent funding rounds of Formative:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Jun 15, 2021 | $70M | Series A | 7904522 | 1471072 |
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Formative's founders and board of directors
Founder? Claim ProfileThe founders of Formative are Daniel Cornell, Kevin McFarland and Craig Jones. Craig Jones is the CEO of Formative. Daniel Cornell has founded 1 more company - Hatch Networks. Kevin McFarland has founded 1 more company - GoFormative.
View details of Formative's Founder profiles and Board Members
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Formative's Competitors and alternates
Top competitors of Formative include Renaissance, TagHive and Learnosity. Here is the list of Top 10 competitors of Formative, ranked by Tracxn score:
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Overall Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Formative 2000, Santa Monica (United States), Acquired | Online platform offering real-time instruction tools for educators | $70M | 60/100 | |
1st | Renaissance 1986, Wisconsin Rapids (United States), Acquired | K-12 cloud based assessment, teaching, and learning solutions | $40M | 70/100 | |
3rd | Provider of AI-powered quiz application | $2.5M | 57/100 | ||
4th | Learnosity 2007, Dublin (Ireland), Acquired | Provider of assessment-assistance solutions for educators | $18.8M | 53/100 | |
5th | MasteryConnect 2009, Salt Lake City (United States), Acquired | K-12 cloud based student's assessment platform | $33.9M | 53/100 | |
6th | Provider of an online platform for developing technical and soft skills in students | - | 53/100 | ||
7th | Turnitin 2000, Oakland (United States), Acquired | Provider of plagiarism detection and assessment platform for teachers | - | 52/100 | |
8th | Class Companion 2009, San Francisco (United States), Acquired | AI-powered tool for high school teachers | $4M | 52/100 | |
9th | MetaMetrics 1984, Durham (United States), Acquired | Learning frameworks for integrating assessment with curriculum designing | $1.5M | 49/100 | |
10th | Online platform for employability skill assessment | $804K | 49/100 |
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Formative's Investments and acquisitions
Filter this listFormative has not made any acquisitions yet. Formative has made 29 investments. Here is the list of latest three $investments:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Mar 24, 2016 | Investments | 2006 | Mountain View, United States | |
Aug 13, 2013 | Investments | 2006 | Mountain View, United States | |
Nov 20, 2012 | Investments | 2006 | San Francisco, United States |
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Reports related to Formative
Here is the latest report on Formative's sector:
News related to Formative
Filter this listMedia has covered Formative for 1 event in last 1 year.
•
Formative Fund to invest EUR 100 million in Polish startups over three yearsgospodarka.sos.pl•Apr 09, 2025•Formative
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Newsela Acquires Formative, Bringing Together Best in Classroom Content and AssessmentPR Newswire•Jul 06, 2023•Formative, Newsela
•
CYPHER LEARNING Builds Out Proven Executive Team Focused on Scale, Growth and Customer SuccessTecHR Series•Nov 23, 2022•CYPHER LEARNING, Formative
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SOASTA Closes Fiscal Year with New $30M Funding Round and Record QuarterSoasta•Mar 24, 2016•Soasta, Tennenbaum Capital Partners, Canaan, Pelion Venture Partners and 1 other
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Mashery Raises $10 Million to Expand Operations in Growing Business API Management Market.406 Ventures•Jul 23, 2012•Mashery, OpenView, Cisco, Formative and 2 others
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SOASTA, Leader in Cloud Testing, Secures $12 MillionSoasta•Dec 12, 2011•Soasta, Canaan, Formative, Pelion Venture Partners and 1 other
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Mashery Raises $11 Million To Meet Growing Demand In Api MarketGlobeNewswire•May 05, 2011•Mashery, OpenView, Cisco, Formative and 2 others
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Samplify Systems raises $11.2MThe Business Journals•Mar 07, 2011•Samplify Systems, CRV, Formative, Schlumberger and 1 other
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Cisco adds to $5.5M bagged by Mashery to manage APIsVentureBeat•Feb 24, 2010•Cisco, Mashery, First Round Capital, .406 Ventures and 1 other
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