Where is Later located?

Later is located in Taylorsville, United States .

When was the latest funding round of Later?

Later's latest funding round was on Jul 2015.

Where does Later rank among its competitors?

Later ranks 2 amongst 463 active competitors.

Who are the top competitors of Later?

Later's top competitors are 4C Insights, Brand Networks and Planoly.

Later - 2025 Company Profile, Team, Funding & Competitors - Tracxn

Later is an acquired company based in Taylorsville (United States), founded in 2013 by Roger Patterson, Matt Smith, Cindy C. Chen, Ian MacKinnon and Lyle Stevens. It operates as an Instagram-focused campaign management platform. Later has raised $1.3M in funding. The company has 463 active competitors, including 50 funded and 47 that have exited. Its top competitors include companies like 4C Insights, Brand Networks and Planoly.

Company Details

Later offers an Instagram-focused campaign management platform for businesses and individuals. Allows users to plan, publish and schedule marketing campaigns, create a media library, segment audience, track campaign metrics and effectiveness, and search for interesting and engaging content. The revenue model is subscription based, with paid plans starting from USD 9/month. Clients include Steve Madden, Lonely Planet, and The Huffington Post.

Website: later.com
Social
Phone Number: +1 **********

Key Metrics

Founded Year

2013

Location

Taylorsville, United States

Stage

Acquired

Total Funding

$1.3M in 1 round

Latest Funding Round

Seed, Jul 2015, $1.3M

Investors

Aspect Ventures & 4 more

Ranked

2^nd among 463 active competitors

Investment & Acquisitions

Mavely

Similar Companies

Planoly & 249 more

Exit Details

Acquired by Mavrck (Apr 27, 2022)

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Later got acquired by Mavrck on Apr 27, 2022.

Click here to take a look at Later's acquisition in detail

Later has raised a total funding of $1.3M over 1 round. Its latest funding round was a Seed round on Jul 2015 for $1.3M. 3 investors participated in its latest round, which includes Aspect Ventures, Launch Academy, Resolute Ventures and Rocketship.

Later has 5 institutional investors including Aspect Ventures, Launch Academy and Resolute Ventures.

Here is the list of recent funding rounds of Later:

Date of funding	Funding Amount	Round Name	Post money valuation	Revenue multiple	Investors
Jul 2015	$1.3M	Seed	4958583	1877673	Rocketship, Resolute Ventures, and 1 more

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View details of Later's funding rounds and investors

The founders of Later are Roger Patterson, Matt Smith, Cindy C. Chen, Ian MacKinnon and Lyle Stevens.

Here are the details of Later's key team members:

Roger Patterson: Former Co-Founder & CEO of Later and founder of 1 other company.
Matt Smith: Founder of Later and founder of 1 other company.
Cindy C. Chen: Co-Founder of Later.
Contact Info: 1 email address
Ian MacKinnon: Co-Founder of Later.
Contact Info: 1 email address
Lyle Stevens: Co-Founder & Chief Strategy Officer of Later.
Contact Info: 1 email address

View details of Later's Founder profiles and Board Members

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Top competitors of Later include 4C Insights, Brand Networks and Planoly. Here is the list of Top 10 competitors of Later, ranked by Tracxn score:

Overall Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	4C Insights 2011, Chicago (United States), Acquired	Cloud-based market intelligence solution across closed ecosystems	$31.6M	SuRo Capital, Square 1 Bank & 6 others	72/100
2nd	Later 2013, Taylorsville (United States), Acquired	Instagram-focused campaign management platform	$1.3M	Aspect Ventures, Launch Academy & 3 others	61/100
3rd	Brand Networks 2006, Saint Paul (United States), Acquired	Provides of social media ad campaign management platform	$97M	Bryant Stibel, AEA Investors & 7 others	56/100
4th	Planoly 2015, New York City (United States), Acquired	Instagram campaign management platform	$225K	ASG	54/100
5th	Salesforce Buddy Media 2007, New York City (United States), Acquired	Social media marketing solutions	$92M	IVP, Bay Partners & 11 others	52/100
6th	Predis 2020, Ahmednagar (India), Seed	Cloud and AI based platform offering content performance analytics	$155K	Anicut Capital, First Cheque & 8 others	52/100
7th	JumpCrew 2016, Nashville (United States), Series B	Social media marketing platform for SMBs	$15.9M	Nashville Capital Network, Aquarius Rising Funds & 4 others	49/100
8th	CoSchedule 2013, Bismarck (United States), Series B	Social Media Editorial Calender for bloggers	$2.7M	Gen7 Investments, State of North Dakota & 2 others	48/100
9th	SocialFlow 2009, New York City (United States), Acquired	Social Marketing Platform for Enterprises	$45M	SBNY, Ares Capital Corporation & 16 others	47/100
10th	SocialPilot 2014, Walnut (United States), Seed	Provider of solutions for social media management	$100K	Upekkha	46/100