When was Merit Incentives founded?

Merit Incentives was founded in 2016.

Where is Merit Incentives located?

Merit Incentives is located in Dubai, United Arab Emirates .

Who is the current CEO of Merit Incentives?

Julie Barbier Leblan is the current CEO of Merit Incentives.

Is Merit Incentives a funded company?

Merit Incentives is a funded company, its first funding round was on Nov 09, 2021.

When was the latest funding round of Merit Incentives?

Merit Incentives's latest funding round was on Feb 12, 2025.

Where does Merit Incentives rank among its competitors?

Merit Incentives ranks 2 amongst 29 active competitors.

Who are the top competitors of Merit Incentives?

Merit Incentives' top competitors are Nift, Bonat and Thanks.

Merit Incentives - 2025 Company Profile, Team, Funding & Competitors - Tracxn

Company Details

Customer engagement and a loyalty management platform. It helps brands with gifts, rewards, engagement strategies to engage with their loyal customers. Its solutions include merchant collation, digital engagement, customer retention, and loyalty program management to manage rewards and gifts. Clients include HomeSoul, JustKidding, BabySouk, Tangara, Damas, and Bugatti. The application can be downloaded from the Google Play Store and Apple App Store.

Website: www.meritincentives.com/
Social
Email ID: *****@meritincentives.com

Key Metrics

Founded Year

2016

Location

Dubai, United Arab Emirates

Stage

Series B

Total Funding

$45M in 3 rounds

Latest Funding Round

Series B, Feb 12, 2025, $28M

Investors

ICAP & 6 more

Ranked

2^nd among 29 active competitors

Similar Companies

Nift & 32 more

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Merit Incentives has raised a total funding of $45M over 3 rounds. Its first funding round was on Nov 09, 2021. Its latest funding round was a Series B round on Feb 12, 2025 for $28M. 4 investors participated in its latest round, which includes Stride Ventures, Idrisi Ventures, Arzan Venture Capital and Salica Investments.

Merit Incentives has 7 institutional investors including ICAP, Impact46 and Stride Ventures.

Here is the list of recent funding rounds of Merit Incentives:

Date of funding	Funding Amount	Round Name	Post money valuation	Revenue multiple	Investors
Feb 12, 2025	$28M	Series B	4900866	1586896	Stride Ventures, Tech Invest Com, and 2 more
May 20, 2024	$12M	Series A	1448959	3950430	ICAP, Tech Invest Com, and 1 more
Nov 09, 2021	$5M	Series A	8368930	9073282	Impact46, Tech Invest Com, and 2 more

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View details of Merit Incentives's funding rounds and investors

The founders of Merit Incentives is Julie Barbier Leblan. Julie Barbier Leblan is the CEO of Merit Incentives.

Here are the details of Merit Incentives' key team members:

Julie Barbier Leblan: Founder & CEO of Merit Incentives and founder of 2 other companies, RewardsBy and Mylist cards.
Contact Info: 1 email address

View details of Merit Incentives's Founder profiles and Board Members

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Top competitors of Merit Incentives include Nift, Bonat and Thanks. Here is the list of Top 10 competitors of Merit Incentives, ranked by Tracxn score:

Overall Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nift 2014, Cambridge (United States), Series A	Rewards network for small businesses	$19.5M	Spark Capital, Accomplice & 2 others	55/100
2nd	Merit Incentives 2016, Dubai (United Arab Emirates), Series B	Customer engagement and loyalty management platform	$45M	Stride Ventures, Idrisi Ventures & 5 others	48/100
3rd	Bonat 2018, Riyadh (Saudi Arabia), Series A	Platform offering app based loyalty software	-	Impact46, Wa'ed Ventures & 1 others	46/100
4th	Thanks 2023, Sydney (Australia), Seed	Coupon based loyalty platform for customers	$2.6M	Founder Collective, Peak XV Partners & 1 others	38/100
5th	Simple Discounts Australia, Unfunded	Provides discounts for tenants for paying bills	-	-	30/100
6th	eCard Systems 2001, Brentwood (United States), Acquired	Card-based gift and loyalty program solutions	-	Hunter Trust, Housatonic & 4 others	29/100
7th	Transaction Wireless 2006, San Diego (United States), Acquired	Digital gift cards and marketing platform	$4.25M	Mission Ventures, Okapi Venture Capital	27/100
8th	PLATFOS 2015, Seongnam-si (South Korea), Funding Raised	Provider of cloud based mobile voucher solutions for offline retailers	-	Kakao Ventures, RISE	27/100
9th	Goodies Card 2019, Kottayam (India), Deadpooled	Loyalty cards collection portal	-	-	25/100
10th	Enjovia 2013, United Kingdom, Seed	Gift card management system and gift card system software	$282K	Wesley Clover, Alacrity & 1 others	25/100