When was OptimalSocial founded?

OptimalSocial was founded in 2008.

Where is OptimalSocial located?

OptimalSocial is located in San Francisco, United States .

How many employees does OptimalSocial have?

OptimalSocial has 62 employees as of Dec 31, 2021.

When was the latest funding round of OptimalSocial?

OptimalSocial's latest funding round was on Jan 22, 2013.

Where does OptimalSocial rank among its competitors?

OptimalSocial ranks 15 amongst 281 active competitors.

Who are the top competitors of OptimalSocial?

OptimalSocial's top competitors are Hootsuite, Smartly.io and Zocket.

OptimalSocial - 2025 Company Profile, Funding & Competitors - Tracxn

OptimalSocial is an acquired company based in San Francisco (United States), founded in 2008. It operates as a Social media advertising and analytics platform. OptimalSocial has raised $7.6M in funding. The company has 281 active competitors, including 30 funded and 25 that have exited. Its top competitors include companies like Hootsuite, Smartly.io and Zocket.

Company Details

Optimal Inc. is a social media advertising and analytics platform helping brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary audience analytics suite. Also provides an analytics suite that generates actionable insights for user targeting and an ad platform managing campaigns automatically and efficiently. Provides both full service and self-service options to accommodate the varying needs of different organizations. Acquired by Brand Networks in October 2013 for $35M in cash and stock.

Website: optimalsocial.com
Social

Key Metrics

Founded Year

2008

Location

San Francisco, United States

Stage

Acquired

Total Funding

$7.6M in 2 rounds

Latest Funding Round

Series B, Jan 22, 2013, $7M

Investors

SVB & 6 more

Ranked

15^th among 281 active competitors

Employee Count

62 as on Dec 31, 2021

Similar Companies

Hootsuite & 327 more

Exit Details

Acquired by Brand Networks (Oct 16, 2013)

OptimalSocial is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BRAND NETWORKS, LLC CIN: 205586826 Belgium, Active		-	62 (as on Dec 31, 2021)	-

OptimalSocial got acquired by Brand Networks on Oct 16, 2013 at an acquisition amount of $35M. It was facilitated by Agile Equity.

Click here to take a look at OptimalSocial's acquisition in detail

OptimalSocial has raised a total funding of $7.6M over 2 rounds. Its first funding round was on Jan 01, 2008. Its latest funding round was a Series B round on Jan 22, 2013 for $7M. 7 investors participated in its latest round, which includes SVB, WGI Group, Wavemaker Partners and Neu Venture Capital.

OptimalSocial has 7 institutional investors including SVB, WGI Group and Wavemaker Partners.

Here is the list of recent funding rounds of OptimalSocial:

Date of funding	Funding Amount	Round Name	Post money valuation	Revenue multiple	Investors
Jan 22, 2013	$7M	Series B	3434826	3666908	DoubleRock, Signal Ventures, and 5 more
Jan 01, 2008	$600K	Series A	3944429	3550628	Neu Venture Capital, WGI Group

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View details of OptimalSocial's funding rounds and investors

OptimalSocial's employee count trend

OptimalSocial has 62 employees as of Dec 21. The total employee count is 17.0% more than what it was in Dec 20. Here is OptimalSocial's employee count trend over the years:

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Top competitors of OptimalSocial include Hootsuite, Smartly.io and Zocket. Here is the list of Top 10 competitors of OptimalSocial, ranked by Tracxn score:

Overall Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hootsuite 2008, Vancouver (Canada), Series B	AI based social media management platform for businesses	$284M	Millennium Technology Value Partners, Odenn Ventures & 35 others	70/100
2nd	Smartly.io 2013, Helsinki (Finland), Acquired	Facebook Ad optimization platform	$22.8M	Highland Europe, Eagle Vista Partners & 1 others	70/100
3rd	Zocket 2021, Middletown (United States), Seed	Provider of advertising campaign management platform for enterprises	$3.47M	Kalaari Capital, Kettleborough VC & 3 others	58/100
4th	Unite 2012, Los Angeles (United States), Seed	Social media campaign management platform	$3M	I2BF Global Ventures, Coinbase & 14 others	56/100
5th	ROI Hunter 2014, Brno (Czech Republic), Series A	Cloud based ad campaign management and product feedback analytics tool	$5.17M	AccelerAsia, Enern & 3 others	55/100
6th	AdHawk 2015, Boulder (United States), Series B	Management of Digital Advertising Metrics	$17.7M	Founder Collective, Accomplice & 14 others	46/100
7th	Genus AI 2016, San Francisco (United States), Seed	Platform offering predictive analytics solutions	$11M	Transamerica Ventures, Picus Capital & 13 others	44/100
8th	AdKrity 2021, Surat (India), Seed	AI powered social media based ad campaign management software	$157K	Anicut Capital, First Cheque & 4 others	43/100
9th	Optimal 2008, San Francisco (United States), Acquired	Social media advertising platform	$5.7M	SVB, Azoic Ventures & 6 others	42/100
10th	Denim Social 2008, Clayton (United States), Series B	Cloud-based social media management platform	$13.1M	The Venture Center, Cultivation Capital & 8 others	42/100
15th	OptimalSocial 2008, San Francisco (United States), Acquired	Social media advertising and analytics platform	$7.6M	SVB, WGI Group & 5 others	38/100