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Setu is a seed company based in Mumbai (India), founded in 2017 by Sanjay Jayasinh Mariwala, Nihaal Mariwala and Trisha Mariwala. It operates as a Provider of dietary supplements. Setu has raised $1.72M in funding from Shekama, with a current valuation of ₹92.7Cr. The company has 1023 active competitors, including 65 funded and 71 that have exited. Its top competitors include companies like HyugaLife, ChromaDex and BBetter.
Company Details
Setu offers dietary supplements. The company provides products having herbal extracts, probiotics, glucosamine, omega 3, vitamins, minerals, etc. Their products are used to prevent ailments related to liver, intestines, immunity, eyes, heart, and diabetes.
- Website
- setu.in
- Social
- Email ID
- *****@setu.in
- Phone Number
- +91 **********
- Registered Address
- Unit No. T-8b, 5th Floor, Phoenix House Phoenix Mills Compound, 462, S B Marg, L, ower Parel, Mumbai, Maharashtra, India, 400013
Legal entities associated with Setu
Setu is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Oct 21, 2020 | $1.83M (as on Mar 31, 2023) | - | ||
Feb 05, 2020 | $3.41M (as on Mar 31, 2024) | 20 (as on Sep 30, 2020) | ||
Nov 09, 2016 | $18K (as on Mar 31, 2022) | 20 (as on Sep 30, 2020) | ||
Aug 27, 2003 | $102M (as on Mar 31, 2024) | 200 (as on Sep 30, 2020) |
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Setu's funding and investors
Setu has raised a total funding of $1.72M over 2 rounds. Its first funding round was on Sep 09, 2021. Its latest funding round was a Seed round on Jul 13, 2023 for $1.72M. 20 investors participated in its latest round, lead by Shekama.
Setu has 6 institutional investors including Shekama, Velocity and Shekama Family Trust. Shekama is the largest institutional investor in Setu. Avinash Rajan and 24 others are Angel Investors in Setu.
Here is the list of recent funding rounds of Setu:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Jul 13, 2023 | $1.72M | Seed | 6500791 | 2616056 | |
Sep 09, 2021 | Undisclosed | Conventional Debt | 9493701 | 2738054 |
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Setu's founders and board of directors
Founder? Claim ProfileHere are the details of Setu's key team members:
- Sanjay Jayasinh Mariwala: Co-Founder of Setu. They are also an angel investor in 1 startup and serve on the boards of 2 companies.
- Nihaal Mariwala: Co-Founder of Setu. They serve on the board of 1 company.Contact Info: 1 email address
- Trisha Mariwala: Co-Founder of Setu. Contact Info: 1 email address
Setu's Board of Directors
Setu's board has 5 active members. Sanjay Jayasinh Mariwala and Nihaal Mariwala are part of team and Sanjay Mariwala, Ashoke Roy and Niharika Mariwala are independent board members.Here is the list of Setu's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 20y 10m | |
Team | - | Current | 5y 4m | |
Independent board member | - | Current | 5y 4m | |
jrxdtri | Independent board member | - | Current | 1y 6m |
fntbyaf | Independent board member | - | Past | 1y 5m |
View details of Setu's Founder profiles and Board Members
Setu's employee count trend
Setu has 200 employees as of Sep 20. The total employee count is 2.0% lower than what it was in Sep 19. Here is Setu's employee count trend over the years:Uncover Setu's growth story! Sign up today!Access Tracxn on any website
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Setu's Competitors and alternates
Top competitors of Setu include HyugaLife, ChromaDex and BBetter. Here is the list of Top 10 competitors of Setu, ranked by Tracxn score:
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Overall Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of an e-commerce platform that sells authentic health and wellness products | $11.3M | 61/100 | ||
2nd | ChromaDex 1999, Irvine (United States), Public | Developer of nutritional ingredients for health and wellness | $3.39M | 60/100 | |
3rd | Provider of nutritional supplements to improve health and wellness | $1.89M | 56/100 | ||
4th | Ritual 2015, Los Angeles (United States), Series B | Manufactures vitamin supplements using encapsulation technology | $40.3M | 56/100 | |
5th | LifeVantage 2003, Monroe (United States), Public | Provider of nutritional products for multiple health ailments | - | - | 56/100 |
6th | Provider of dietary supplements designed to address nutritional deficiencies | $1.65M | 54/100 | ||
7th | Manufactures a range of health supplements and pharmaceuticals | - | - | 53/100 | |
8th | Provider of dietary supplements | $1.72M | 52/100 | ||
9th | Designs for Health 1989, Suffield (United States), Funding Raised | Dietary supplements and medical foods for health care professionals and patients | - | - | 51/100 |
10th | Dietary supplements, diet foods, health products, and medical devices | $6.9M | 51/100 |
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Setu's Latest cap tables and shareholding
Founders own 0.70%, Funds own 2.16%, Parent Entities (largest shareholder) own 80.84% and Enterprises own 1.62%. The net worth of Setu's founders is INR 65.1L as of Oct 04, 2023.
Shareholders Name | Post Round Holding % | Net worth | Cumulative investment | Realised returns | Unrealised returns | Return multiple |
|---|---|---|---|---|---|---|
Founder | 0.70% | 65.1L | 0 | 0 | 0 | 0 |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Fund | 2.16% | 2Cr | 33 | 89 | 20 | 84 |
6 | 2 | 7 | 2 | 2 | 1 | |
Parent Entity | 80.84% | 74.9Cr | 1940190 | 4067630 | 1458537 | 3958866 |
Enterprise | 1.62% | 1.5Cr | 6 | 3 | 2 | 7 |
Angel | 11.39% | 10.5Cr | 2622732 | 5143151 | 7778432 | 3484585 |
Other People | 1.91% | 1.78Cr | 8 | 5 | 4 | 1 |
ESOP Pool | 1.40% | 1.3Cr | 7 | 7 | 5 | 4 |
Total | 100.00% | 92.7Cr | 8511428 | 5317149 | 9641405 | 1678484 |
To unlock detailed Cap Table of Setu Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Setu's Shareholding
Setu's Investments and acquisitions
Setu has made no investments or acquisitions yet.
Reports related to Setu
Here is the latest report on Setu's sector:
News related to Setu
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Setu appoints atom network as its strategic and creative partnerBestMediaInfo•Jun 15, 2021•Setu, Atom Network
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Setu Nutrition introduces a non-habit forming sleep solution, melatonin stripsExchange4Media•Dec 14, 2020•Setu
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Research backed nutritional solutions for a healthy life: Nihaal Mariwala, CEO & Co-founder, SetuThe Indian Express•Jan 23, 2018•Setu
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