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Trax is a series E company based in Singapore (Singapore), founded in 2010 by Joel Bar-El and Dror Feldheim. It operates as a Cloud-based data analytics solutions for retail shelf management. Trax has raised $1.03B in funding from investors like BlackRock, Warburg Pincus and Investec, with a current valuation of $2.4B. The company has 914 active competitors, including 275 funded and 139 that have exited. Its top competitors include companies like ComplyAdvantage, Quantexa and Yoti.
Sectors and market segments that Trax operate in
Trax serves in the B2B, SaaS space in the Retail, High Tech market segments.The primary business model of Trax are:Company Details
Cloud-based data analytics solutions for retail shelf management. The platform offers signal based merchandising data and analytics solutions to manage product placement and inventory. It generates reports to manage performance and support the decision making process. It offers AI powered solutions to execute, measure, and manage retail strategies. Features include merchandising, in-store execution, shopper engagement, market measurement, analytics and shelf monitoring solutions, workforce management, inventory optimization, and more.
- Website
- traxretail.com
- Social
- Registered Address
- 80 RAFFLES PLACE #32-01 UOB PLAZA SINGAPORE 048624
Key Metrics
Founded Year
2010
Location
Singapore, Singapore
Stage
Series E
Total Funding
$1.03B in 11 rounds
Latest Funding Round
Post Money Valuation
$2.4B as on Feb 08, 2022
Ranked
2nd among 914 active competitors
Annual Revenue
$15M as on Dec 31, 2019
Similar Companies
Legal entities associated with Trax
Trax is associated with 5 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Mar 11, 2019 | - | - | - | |
Mar 11, 2019 | - | 183 (as on Dec 31, 2023) | - | |
Mar 02, 2015 | - | 7 (as on Dec 31, 2022) | ||
May 21, 2014 | - | - | - | |
Dec 31, 2009 | $15M (as on Dec 31, 2019) | - | - |
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Trax's funding and investors
Filter this listTrax has raised a total funding of $1.03B over 11 rounds. Its first funding round was on Aug 06, 2013. Its latest funding round was a Venture Debt round on Nov 08, 2023 for $50M. 1 investor participated in its latest round, which include HighGear Ventures, Warburg Pincus, GIC and BlackRock.
Trax has 34 institutional investors including BlackRock, Warburg Pincus and Investec.
Here is the list of recent funding rounds of Trax:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Nov 08, 2023 | $50M | Venture Debt | - | - | |
Apr 07, 2021 | $640M | Series E | $2B | - | |
Jul 22, 2019 | $100M | Series D | - | - |
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Trax's founders and board of directors
Founder? Claim ProfileHere are the details of Trax's key team members:
- Joel Bar-El: Co-Founder & CEO of Trax and founder of 1 other company. They serve on the board of 1 company.
- Dror Feldheim: Co-Founder & CCO of Trax and founder of 1 other company. They serve on the board of 1 company.
- Justin Behar: CEO of Trax and founder of 3 other companies, Rutberg & Company, Quri and EasyShift.
- Gary Laben: CEO of Trax.
Trax's Board of Directors
Trax's board has 5 active members. Richard Gati, Joel Bar-El, Dror Feldheim and Jeffrey Perlman are part of team and James Taylor is independent board member.Here is the list of Trax's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 12y 1m | |
Team | - | Current | 14y 7m | |
Team | - | Current | 14y 7m | |
Investor | Warburg Pincus | Current | 7y 11m | |
Independent board member | - | Current | 10y 1m | |
Independent board member | - | Past | 4y 7m | |
Independent board member | - | Past | 5y 4m | |
Independent board member | - | Past | 0y 0m | |
Independent board member | - | Past | 2y 0m | |
Independent board member | - | Past | 3y 10m |
View details of Trax's Founder profiles and Board Members
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Trax's Competitors and alternates
Top competitors of Trax include ComplyAdvantage, Quantexa and Yoti. Here is the list of Top 10 competitors of Trax, ranked by Tracxn score:
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Overall Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | ComplyAdvantage 2014, London (United Kingdom), Series C | Cloud-based AML solutions | $137M | 76/100 | |
2nd | Cloud-based data analytics solutions for retail shelf management | $1.03B | 74/100 | ||
3rd | Quantexa 2016, London (United Kingdom), Series F | AI powered data and decision intelligence solutions | $546M | 74/100 | |
4th | Yoti 2014, London (United Kingdom), Series B | Identity verification solutions for multiple industries | $210M | 71/100 | |
5th | Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 70/100 | |
6th | Cloud based KYC and AML management software | $181M | 69/100 | ||
7th | Encompass 2011, Glasgow (United Kingdom), Series B | Cloud-based KYC automation software for banking, investment, legal, and accountancy sectors | $198M | 69/100 | |
8th | Alloy 2015, New York City (United States), Series C | Identity decisioning platform for banks and fintech firms | $208M | 69/100 | |
9th | Bottomline Technologies 1989, Portsmouth (United States), Acquired | Cloud-based treasury management and fraud prevention solutions | - | 68/100 | |
10th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 68/100 |
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Trax's Investments and acquisitions
Filter this listTrax has made 1 investments in companies including Salsify. Trax has also acquired 7 companies including Survey.com and Qopius. Here is the list of investments & acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Sep 23, 2020 | Investments | 2012 | Boston, United States | |
Mar 11, 2020 | Acquisition | 1996 | Boston, United States | |
Feb 18, 2020 | Acquisition | 2016 | Paris, France |
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Reports related to Trax
Here is the latest report on Trax's sector:
News related to Trax
Filter this listMedia has covered Trax for a total of 2 events in the last 1 year, 2 of them have been about people movement.
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Trax announces agreement to provide its eMRO and eMobility software and other cloud services to Archer AviationPR Newswire•Feb 20, 2024•Trax, Archer
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Trax Secures $50 Million in Funding to Revolutionize AI-Driven ...PRWeb•Nov 08, 2023•Trax, Deutsche Bank
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Unicorn Trax embarks on another round of layoffs, parting with 8% of workforceCTech•Nov 22, 2022•Trax
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Trax Launches Trax CPG NXT: Solutions for Brands to Solve the Biggest Pain Points in RetailBusiness Wire•Aug 18, 2022•Trax
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