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Upside is a series D company based in Washington, DC (United States), founded in 2016 by Wayne Lin, Alex Kinnier, Joanna Kochaniak, Rick Mcphee, Jan Rubio and Scott Case. It operates as a Provider of promotion management and cashback solutions to retailers. Upside has raised $250M in funding from investors like Bessemer Venture Partners, General Catalyst and Vista Equity Partners, with a current valuation of $1.5B. The company has 245 active competitors, including 42 funded and 21 that have exited. Its top competitors include companies like Capillary Technologies, RetailMeNot and Dosh.
Sectors and market segments that Upside operate in
Upside serves in the B2C, B2B space in the Retail market segments.The primary business model of Upside are:Company Details
Provider of promotion management and cashback solutions to retailers. It enables businesses to manage credit and debit transaction data and develop personalized promotions to change customer behavior. The consumer platform provides discounts for clubs, flights, hotels, cab booking, and more. The mobile application is available for both iOS and Android devices.
- Website
- www.upside.com/
- Social
- Email ID
- *****@upside.com
- Registered Address
- Englewood, Colorado
Key Metrics
Founded Year
2016
Location
Washington, DC, United States
Stage
Series D
Total Funding
$250M in 6 rounds
Latest Funding Round
Post Money Valuation
$1.5B as on Apr 26, 2022
Investors
Ranked
3rd among 245 active competitors
Employee Count
87 as on Dec 31, 2022
Investment & Acquisitions
Legal entities associated with Upside
Upside is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Jan 01, 2024 | - | - | - | |
Oct 23, 2019 | $130K (as on Dec 31, 2022) | - | ||
Dec 31, 1999 | - | 106 (as on Dec 31, 2021) | - | |
Mar 14, 2016 | - | 87 (as on Dec 31, 2022) | - |
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Upside's funding and investors
Filter this listUpside has raised a total funding of $250M over 6 rounds. Its first funding round was on Jan 17, 2017. Its latest funding round was a Conventional Debt round on Apr 26, 2022 for $100M. 3 investors participated in its latest round, which includes Jefferies, Bessemer Venture Partners, DCVC and General Catalyst.
Upside has 11 institutional investors including Bessemer Venture Partners, General Catalyst and Vista Equity Partners.
Here is the list of recent funding rounds of Upside:
Date of funding | Funding Amount | Round Name | Post money valuation | Revenue multiple | Investors |
|---|---|---|---|---|---|
Apr 26, 2022 | $100M | Conventional Debt | - | - | |
Apr 26, 2022 | $65M | Series D | $1.5B | - | |
Sep 2020 | $35M | Series C | - | - |
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Upside's founders and board of directors
Founder? Claim ProfileThe founders of Upside are Wayne Lin, Alex Kinnier, Joanna Kochaniak, Rick Mcphee, Jan Rubio and Scott Case. Scott Case and Alex Kinnier are the CEOs of Upside.
Here are the details of Upside's key team members:
- Wayne Lin: Co-Founder & CPO of Upside and founder of 2 other companies, Upside and GetUpside. They are also an angel investor in 2 startups.Contact Info: 3 email addresses
- Alex Kinnier: Co-Founder & Co-CEO of Upside and founder of 1 other company. They are also an angel investor in 1 startup.
- Joanna Kochaniak: Co-Founder of Upside and founder of 1 other company. Contact Info: 1 email address
- Rick Mcphee: Co-Founder & CIO of Upside and founder of 1 other company. Contact Info: 2 email addresses
- Jan Rubio: Co-founder of Upside. Contact Info: 2 email addresses
View details of Upside's Founder profiles and Board Members
Upside's employee count trend
Upside has 87 employees as of Dec 22. The total employee count is 16.0% lower than what it was in Dec 21. Here is Upside's employee count trend over the years:Uncover Upside's growth story! Sign up today!Access Tracxn on any website
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Upside's Competitors and alternates
Top competitors of Upside include Capillary Technologies, RetailMeNot and Dosh. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:
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Overall Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Capillary Technologies 2008, Bengaluru (India), Series D | AI powered loyalty management software for enterprises | $239M | 79/100 | |
2nd | RetailMeNot 2009, Austin (United States), Acquired | Provider of app and browser extension offering digital coupons & deals | $315M | 70/100 | |
3rd | Upside 2016, Washington, DC (United States), Series D | Provider of promotion management and cashback solutions to retailers | $250M | 70/100 | |
4th | Dosh 2016, Austin (United States), Acquired | App-based platform offering cashback | $85.9M | 68/100 | |
5th | SheerID 2011, Portland (United States), Series C | Online Customer Verification at POS | $96.1M | 65/100 | |
6th | EasyRewardz 2011, Gurugram (India), Series B | Loyalty management and customer engagement software for enterprises | $15.3M | 64/100 | |
7th | Groupon 2007, Chicago (United States), Public | Online marketplace offering deals on multi-category products and services | - | 60/100 | |
8th | Eagle Eye Solutions 2003, Guildford (United Kingdom), Public | Customer experience and loyalty management solutions for retailers | $1.93M | 58/100 | |
9th | Wildfire 2017, Solana Beach (United States), Series B | Provider of loyalty and reward management solutions | $31M | 56/100 | |
10th | Sendoso 2016, San Francisco (United States), Series C | Account based marketing platform for businesses | $157M | 55/100 |
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Upside's Investments and acquisitions
Upside has acquired A-Frame. Upside has not made any investments as of now.
Reports related to Upside
Here is the latest report on Upside's sector:
News related to Upside
Filter this listMedia has covered Upside for a total of 5 events in the last 1 year, 5 of them have been about partnerships.
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Grocery chain taps Upside to boost loyalty with shoppersRetailCustomerExperience•Jan 08, 2025•Roberts, Upside
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Roberts Company Boosts Loyalty at Corner Market, Grocery DepotProgressive Grocer•Dec 17, 2024•Upside, Roberts, Upside
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Giant Eagle and Upside Partner to Offer More Personalized Value to CustomersPerishableNews.com•Jun 21, 2024•Giant Eagle, Upside
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Ceartas raises $4.5m seed round co-led by The SidemenSilicon Republic•May 01, 2024•Ceartas, Earlybird, Upside, AIPERIA and 4 others
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Upside Partners with Associated Wholesale Grocers, Inc. to Unlock New Profit Generation Opportunities for Its MembersPerishableNews.com•Nov 09, 2023•Associated Wholesale Grocers, Upside
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Upside Launches Solution for Affordable Housing With Groundbreaking Technology-Powered Home Share Program for PayersACCESSWIRE•Nov 07, 2023•Upside
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