Companies in Loyalty Software
There are 3,832 companies in Loyalty Software which include Ibotta, Capillary Technologies, Tango Card, Magicpin, Paytronix. 799 companies in Loyalty Software are funded, with 310 having secured Series A funding. Till date, the sector has seen the creation of 7 Unicorns. United States has the most number of companies in Loyalty Software (1,101), followed by United Kingdom
(304), and then India (297).
2025 has seen the creation of 1 company in Loyalty Software. On average, the last 10 years have seen 202 new companies launched every year. Most number of Loyalty Software startups have been founded by alumni from Stanford University, Harvard University and University of California (Berkeley).
Here is a List of top companies in Loyalty Software
1. Ibotta
Platform offering cashback on purchase of multi-category products. It allows consumers to earn money back on purchases made in-store and online. Users can add deals to the app, shop at retailers, and redeem discounts by uploading receipts or linking loyalty cards.
Key facts about Ibotta
- Founded Year: 2012
- Location: Denver (United States)
- Stage: Public
- Total Funding till date: $97.6M
- Investors: GGV Capital, Koch Disruptive Technologies and 9 Others
- Latest Funding Round: Series D, Aug 06, 2019
- Tracxn Score: 83/100 What is this?
- Competitors Rank: 1 of 186 Competitors
AI powered loyalty management software for enterprises. It is an omnichannel platform to optimize customer retention and engagement. The platform generates reports that provides visibility and insights into the loyalty performance. Its analytics tool allows businesses to segment customers, generate personalized coupons, run targeted campaigns, and predict customer behavior and affinities. Offering includes customer data platform, predictive analytics, and customer engagement.
Key facts about Capillary Technologies
- Founded Year: 2008
- Location: Bengaluru (India)
- Stage: Series D
- Total Funding till date: $239M
- Investors: Warburg Pincus, Norwest Venture Partners and 34 Others
- Latest Funding Round: Series D, Feb 27, 2024, $95M
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 3 of 1,603 Competitors
3. Tango Card
Tangocard is a digital gift card issuer which helps enterprises offer employees and customers gift cards as part of incentive and reward schemes. The opportunity is that enterprises that have traditionally tried to run gifting schemes in-house are starting to outsource services like these to third parties. It offers enterprises an API, which the business uses to enable rewards inside its own corporate platform. Rewards sent by Tango Card are used every day by businesses of all sizes to drive positive results in employee rewards programs, wellness programs, customer acquisition & loyalty programs, research incentives, and modern payment disbursements.
Key facts about Tango Card
- Founded Year: 2009
- Location: Seattle (United States)
- Stage: Acquired
- Total Funding till date: $57M
- Investors: Western Technology Investment, Floodgate and 6 Others
- Latest Funding Round: Series C, Feb 12, 2019, $10M
- Tracxn Score: 77/100 What is this?
- Competitors Rank: 1 of 460 Competitors
4. Magicpin
Platform offering rewards to customers for visiting partner business. The platform enables retailers and brands to reach out to relevant local customers, highlight uniqueness, reward loyal customers through rewards points and vouchers, real-time promotions, augmented reality games, etc. Customers need to upload the selfies with the store and the bill to receive rewards.
Key facts about Magicpin
- Founded Year: 2015
- Location: Gurugram (India)
- Stage: Series D
- Total Funding till date: $104M
- Investors: Lightspeed India, Lightspeed Venture Partners and 27 Others
- Latest Funding Round: Angel, Jan 28, 2022, $213K
- Tracxn Score: 77/100 What is this?
- Competitors Rank: 1 of 263 Competitors
5. Paytronix
Provider of restaurant loyalty management solutions. It offers cloud-based customer experience management solutions for restaurants and convenience stores. It provides mobile applications to restaurants and integrates with POS to track guest behavior and delivers account information on both the POS cashier screen and the guests receipt. It also provides customer insights using artificial intelligence and machine learning to make data actionable, enabling it to deliver offers to the right person.
Key facts about Paytronix
- Founded Year: 2001
- Location: Newton (United States)
- Stage: Acquired
- Total Funding till date: $75M
- Investors: Great Hill Partners, SVB and 1 Other
- Latest Funding Round: PE, Apr 28, 2020, $10M
- Tracxn Score: 76/100 What is this?
- Competitors Rank: 5 of 2,245 Competitors